At least 240 Greek enterprises from the agro-food sector participated in this year’s SIAL 16 international food fair in Paris, a “global showcase of the food chain”.
SIAL Paris brings together all factors in the production and distribution of food, revealing trends and innovations that will set the food industry of tomorrow. This year’s fair attracted 7,000 enterprises from 104 countries.
From the 240 Greek enterprises, 100 participated in the framework of the Greek pavilion organized by Enterprise Greece. The remaining -most of which have a history of experience and contacts with SIAL- exhibit their products in theme halls. The Greek pavilion is promoting to motto “Greece, invest in taste”, a motto chosen by Enterprise Greece.
“We come to the world’s largest food fair, coordinating a national effort to promote the agro-food sector,” Christos Staikos, president of Enterprise Greece told ANA. “Our main slogan is “invest in taste”, in life quality, to the good life that Greek products offer. We show there are opportunities for investments in the agro-food sectr in Greece, which has high added value and it is one of the basic sector we want to strengthen as a national strategy,” he said.
Enterprise Greece covers 30 pct of cost for each businessman participating in the national pavilion, with each basic participation costing around 5,000 euros.