The 32nd International Tourism Exhibition ‘Philoxenia’ will take place in Thessaloniki from November 18 to November 20 in parallel with the international hotel equipment exhibition ‘Hotelia.’
“It is the first time that the 13 regions of the country participate in the exhibition. In this year’s Philoxenia all the touristic places of Greece will be presented,” the managing director of TIF-Helexpo Kyriakos Pozrikidis said.
More than 120 prominent foreign professionals of the tourism sector will be hosted as part of the “Philoxenia hosted buyers” programme.
During the international tourism conference “[Re]Branding Destinations: Image making” will present a series of destinations and develop branding strategy techniques. The conference focuses on the appropriate methods and tools to promote a destination according to the modern demands.
Other events include “Philoxenia Happenings” that will present different areas of Greece through music, gastronomy and culture.
It will also include a seminar on “Outbound tourism from China: (almost) everything you ever wanted to know” as well as a seminar on Google “Grow Greek Tourism Online.”