A total of 50 Greek enterprises participated in this year’s ISM 2017, the international fair of sweets and snack, and the ProSweets Cologne 2017, the international pastry industry suppliers fair, held in Cologne, January 29-February 1, the Hellenic-German Chamber of Commerce and Industry said in an announcement.
The chamber stressed that extroversion was a catalyst of exiting the crisis for the sweets and snack industry, a fact proved by the increasing presence of Greek enterprises in the ISM and ProSweets Cologne fairs in the last few years.
The 50 Greek enterprises presented their products in a pavilion covering a space of around 1,100 sq.m. and through the two large group pavilions of Promo Solution and GREAT.
A total of 1,649 companies from 68 countries participated in this year’s ISM, and another 211 exhibitors in the ProSweets Cologne fair. Commercial visitors totaled 38,000 and 17,000, respectively.