60 pct of Thessaloniki’s trade visitors return as tourists

A 60 pct of trade visitors that come to Thessaloniki to attend tradeshows or fairs organized by TIF-HELEXPO return to the city as tourists. These are the so-called hosted buyers, whose first acquaintance with the city was made during a business trip, but they come back for their vacation, according to the 13th International Conference of Economists taking place in Thessaloniki.

According to a survey, a 31.5 pct of participants said that during their trip to Thessaloniki they visited restaurants and bars, a 22.0 pct said that it that made purchases from the city’s shops, and a 19.2 pct said that it visited touristic sights of the city.

“Through the Hosted Buyers Program, TIF-Helexpo gives the opportunity to people around the world to visit the city again,” Vicky Dalkrani, director of the Exhibition Research Institute, said.

“The idea of the survey came from our experience in the implementation of the programme in recent years,” said Dimitris Kourkouridis, researcher at Exhibition Research Institute. “We noticed that in addition to the undisputed business results of the programme, it has also significantly contributed to tourism development in the city,” he added.

According to the survey, in this three-year period from 2014 until 2016, Thessaloniki has hosted a total of 1,176 foreign trade visitors in 23 different exhibitions of TIF-HELEXPO, recorded over 17,000 meetings (b2b meetings) with exhibitors (about 15 meetings on average, each trade visitor).