Archaeological body rejects Gucci’s proposal for fashion show on Acropolis Hill

Greece’s Central Archaeological Council, the body that oversees archaeological sites, rejected unanimously on Tuesday a request by Italian luxury brand Gucci to lease an area on the Acropolis Hill for a fashion show on June 1.

“The particular cultural character of Acropolis’ monuments is inconsistent with this event, as they are unique monuments and world heritage symbols, and UNESCO’s world heritage monuments,” the council said in a statement.
According to media reports, the company was offering one million euros for the 15’ fashion show, another 55 million euros in promotional activities and permission to film and broadcast the show internationally.