Eighty-nine percent of Facebook users in Greece are linked with the business page of at least one small or medium-sized business, according to statistics presented at the first “SMB – Boost Your Business” event organized by Facebook and the Athens Chamber of Commerce and Industry in Athens on Wednesday.
“This is a process of marketing democratization for small businesses, providing them with the same tools to develop easily and effectively, regardless of size, location, the industry to which they belong or the level of their skills,” the Chamber noted in a press release.
“There are over 60 million small and medium-sized businesses that actively use Facebook’s pages because they’re free, are easy to use and function well on mobile phones. Generally, business owners are discovering Facebook for their business because they already know how to use it for personal reasons; the creation of a page is just as easy as setting up a profile. Furthermore, all customers are already in Facebook,” Facebook SMB Director Stefanos Loukakos said in the event’s main speech.
According to European Union data, the use of digital tools by Greek small and medium-sized businesses remains below the European average. Despite the social media dynamic in the country, which is in line with the European average (18 percent for both Greece and the EU), online sales of services and products lag behind (6.1 percent in Greece and an average of 16 percent in the EU).