Google and the Region of Crete on Monday announced the launch of cooperation to extend the tourist season of Crete by enhancing the digital presence of the island’s businesses and the digital enhancement of its culture.
The programme, part of Google’s Grow Greek Tourism Online initiative, is under the aegis of the Ministry of Administrative Reconstruction and is part of the National Alliance for the Enhancement of Digital Skills and Labour in Greece. The programme for Crete was announced at a special event attended by the Regional Governor of Crete Stavros Arnaoutakis and Google Marketing Director Maria Founta, while the event was welcomed by the Minister of Administrative Reconstruction Olga Gerovasili.
In her speech, Gerovasili spoke of a new production model that would rule out the possibility of a return to the past, distribute its benefits to the majority of citizens, and one that, above all, was based on extroversion and the country’s comparative advantages, the minister said.
Participants in the programme will be trained free of charge by Google, so that the small- and medium-sized tourism businesses enhance their digital presence and at the same time use the internet to attract tourists over the summer months.
“Their further specialisation in digital skills, in general, enhances the tourist product of the island and of the country, and this is our central choice and constant goal,” the minister said.