Google partners with ministry to promote Greece off-season

Google is partnering with a ministry and tourism agencies in Greece to promote Greece online beyond the summer months, with a first series of events to be held in Iraklio – the main city on the southern Aegean island of Crete – on September 2 and 3, it announced on Tuesday.

According to an announcement by Google Greece, the “Grow Greek Tourism Online” initiative will provide online tools and training to help promote tourism jointly with the ministry of Tourism, the National Greek Tourism Organisation (EOT) and the Association of Greek Tourism Enterprises (SETE).

The search engine giant said that about 70% of all tourist arrivals to Greece take place between June and September, and it cited an Oxford Economics report that said an increase in Greek sector activity online could raise the country’s GDP by 3% and create as many as 100,000 new jobs.

The services provided will include Google My Business and Google AdWords to improve online presence, search results and maps and help promote off-season offers.

Cretan businesses of the sector can attend the events on September 2-3 by signing up for free through the site g.co/GrowGreekTourism. It is hoped that the 3,000-plus tourism-related businesses on the island will respond, the announcement said.