Greece’s retail commerce sector lives in “Black Friday” rythm as several big retail groups decided to adopt the American trend, announcing big offers to consumers who formed big queues outside retail stores early on Friday.
“Black Friday” was established in the US and is celebrated in several other countries on the last Friday of November. During this day stores are offering discounts of up to 80 pct.
Shopping malls such as River West and Athens Metrol Mall, discount malls such as McArthurGlen and Smart Park, IT stores Public and Plaisio, Germanos, Media Markt, furniture group ENTOS, Jysk, Folli Follie, GAP, Marks & Spencer and several other retail companies have announced their participation in the “Black Friday” offer day.
Retail companies have widely used social media to promote their offers. Public was the first company to launch a promotion campaign for “Black Friday”, while Jysk -expecting a record number of customers- will extend its offer season until November 27 and will launch a Cyber Monday after the weekend.
Vasilis Korkidis, president of Hellenic Confederation of Commerce and Entrepreneurship (ESEE), in comments made to ANA said the Black Friday institutions should be better called “blood Friday” because of condition prevailing the country, with higher taxes, limited access to funding, non-performing loans and several other issues creating insecurity over their viability. He said that the “Black Friday” institution was aiming to revive consumer activity ahead of Christmas.