Marketing Greece presents “Wanderlust Greece-Athens

Marketing Greece on Thursday unveiled the second season of its “Wanderlust Greece” campaign, focusing on Athens as a foremost city break destination.

The campaign designed and implemented by Marketing Greece, with the support of Athens International Airport, focuses on the diversity and the multitude of experiences a visitor can enjoy during 72 hours in Athens, presented through a video that seeks to showcase the unique attractions of the Greek capital.

“With Athens’ position constantly strengthening and with the aim of establishing it as a 72-hour city break destination, the main challenge for us was that Wanderlust Athens should have a contemporary character, aimed purely at city breakers, interact with the public and finally provide value to businesses. With the support of Athens International Airport, we managed to ‘fit’ into 72 hours all those experiences that make Athens unique,” said Marketing Greece CEO Ioanna Dretta.