National Bank’s i-bank pass service excelled in the fourth international competition Distribution and Marketing Innovation Awards 2016 for financial services, organized by the prestigious organization EFMA, (with a membership of approximately 3,300 financial institutions in 130 countries) in collaboration with Accenture.
The i-bank pass service won the first Innovation Award for Physical Distribution. On the 10 categories of the contest a total of 460 proposals were submitted by 200 banks and financial organizations from 61 countries.National Bank became the first Greek bank to distinguish in this competition with participating organizations such as Citibank, ING, Santander, BNP, IntesaSanPaolo, etc.
The i-bank pass service is available through mobile application (mobile app) for Android and iOS operating systems, and through the bank’s website, offering the possibility to everyone (customers and non NBG ), to choose the store that has the shortest waiting time, to issue electronic priority tickets and update in real time to customers and waiting time, also to timely plan their attendance under alert service and evaluate both the service experience and using the application.
Application i-bank pass was designed with the aim of facilitating customer access to shops and reduce the waiting time entailed a visit, especially on busy days.
In five months of operation of the i-bank pass service, about 85,000 users have installed the application on their devices and issued about 140.000 i-bank pass tickets.