Foreign investors showed interest on the installation of dairy product units by cooperative organizations, fruit processing and packaging and the creation of agro-tourism units, exploiting the comparative advantages offered by the country in the agricultural and tourism sectors, during business meetings between Greek exporters and foreign investors at the SIAL Paris 2016 international food/beverage fair.
The Greek participation in the national pavilion -organized by Enterprise Greece- included more than 200 exhibitors with Greek enterprises and the regional authorities of Attica, Central Greece and Eastern Macedonia-Thrace. The Greek participation was the sixth largest among 104 countries participating in the fair. Enterprise Greece, in an announcement said “a first wave of follow-up actions has already made in order to further mobilize foreign enterprises’ interest over investment opportunities in Greece and to offer them detailed information on the country’s business-investment environment”.
Efforts to attract investments focused on promoting specific investment projects by Enterprise Greece, with actions addressed to extrovert companies from European countries-targets such as France, Italy, Holland, Belgium, Spain, Middle East and Asia countries such as UAE, Saudi Arabia, China, the US and Latin American countries. A total of 25 bilateral meetings were held in the sectors of dairy, juice production, dried nuts, processed meat, bottled table water and fresh fruit and vegetables.
Christos Staikos, president of Enterprise Greece, said the agency’s strategic plan was to boost extroversion and to create a national brand. “With the message “Invest in Taste” we want to underline the fact that investing on Greek products is an investment in taste, quality and life itself,” he said.