Supermarket executives cautiously optimistic over sales, economic climate

Supermarket executives are cautiously optimistic over developments in sales and the economic climate in the country, the Research Institute of Retail Consumer Goods (IELKA) said in a survey released on Tuesday.

In its semi-annual survey on trends in the supermarket sector FMCG, conducted January 15-28, 2018 with a sample of 158 top executives, IELKA said that 34 pct expected sales to move higher, 25 pct expected a decline and 41 pct expected sales to remain unchanged. It is the first time that positive expectations exceeded negative expectations in the survey. Executives expect sales to grow by 0.2 pct in the January-June 2018 period compared with the same period in 2017, while executives in the food industry are more optimistic over sales outlook in comparison with retail sector executives (43 pct and 25 pct respectively).

For the first time since 2016, a positive trend is recorded over developments in the country’s economy, with 40 pct of respondents saying economic conditions remained unchanged, 38 pct that the economy deteriorated and 22 pct that the economy improved.

Despite a cautious optimism recorded in the survey, problems remained, such as external problems and high taxes.